leaf 2
vegan society

A Better Way To
Feed

100%
PLANT
PROTEIN

100%
NUTRITIONALLY
COMPLETE

Delectably delicious
cheesy dinners forever

NOOCHY POOCHY - Adult 12 months+

Vegan Dog Food

100% Nutritionally Complete. 100% Vegan. Delicious Cheese and Herb flavour.

Created and owned by experienced vet Dr. Lucy, she was determined to make the pet food industry kind and sustainable.

Noochy Poochy is so called because each of the range is cleverly blended with superfood Nutritional Yeast – known lovingly around the world as ‘Nooch’! When added to a recipe, nooch gives it a delicious, all-natural cheesy flavour – without any need for dairy.

Noochy Poochy vegan dog food is proudly manufactured in the UK.

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Lets break it down:

100%

Nutritionally
complete

28%

Protein

30%

Organic

100%

Delicious

made with natural ingredients

no artificial colourings, flavourings or preservatives

with select organic ingredients

splendid OMEGA 6:3 ratio of 4:1

prebiotics (FOS & MOS) to support digestion

supports strong teeth and bones supports strong teeth and bones

organic soybean

organic pea protein

uk grown naked oats

sweet potatoes

chickpeas

organic brown rice

nutritional yeast

basil, thyme, marjoram and oregano

lentils

olive oil, rapeseed and linseed oil

tomatoes and carrots

potato and rice protein

chelated minerals

extract of yucca plant

  1. Gilly Stowe - 3 days ago

    Our 2 small whippets already love Noochy Poochy original but prefer the small sized kibble to the new larger sized original (“cheese”& Herb) so when the new marmite flavour was launched I was so pleased and purchased a bag straight away. The whippets love it! It’s so light, easy to eat and smells really good. They both digest it really well and have so much energy and look really healthy and muscly! Thank you Noochy Poochy I don’t know what our vegan dogs would eat if it wasn’t for you and the perfect sized, tasty kibble. I’m hoping this one will not change to a larger sized pieces as it’s absolutely perfect in every way for them. Keep up the good work and thank you to the Noochy Poochy team!

  2. Gemma - 1 month ago

    Our pup is 13 weeks old and she has only been on this for about 4 days. As soon as she started on it, she loved it. Couldn't get enough of it. She has also had issues with her stools, this noochy poochy is really transforming her stools. They are less frequent, more solid, what we wanted for her. We know stools are so indicative of her health and her digestion and her assimiliation of nutrients has evidently improved. Would highly recommend this for all puppies and dogs.

  3. Gemma - 1 month ago

    Noochy Poochy has helped my puppy's stools. She was having difficulties, they were too frequent, not firm enough. Now they are looking so much better, less frequent. This is so important, her digestion. I don't think she was digested properly the food. The wonderful ingredients in this has enabled her digestion to process the nutrients in a great way. I am so thankful. Her energy is next level too, she loves the food, gobbles it up. Can't get enough of it, looks for more. I think this products is fantastic as is seen from the effects already. She has only been on it since Friday and this is Monday. Brilliant product.

  4. Gilly - 3 months ago

    We have 2 small whippet sisters who have been eating a plant based diet since they were 8 weeks old. They were eating the only vegan puppy food on the market at the time but I was so pleased to be able to feed them Noochy Poochy at 12 months old. They both absolutely love the small kibble and there is no need to soften it for them as it's such a good size. They are both thriving, have so much energy (they run off their leads every day), coats are shining, teeth are in good condition and they digest it well and have no gassy issues! We are a vegan family and it is such a relief to find such a delicious nutritional plant based food for our whippets. Thank you so much Noochy Poochy.

  5. Jasmina Stirling - 3 months ago

    My dog really likes this food! It is the only one she wants to eat and we have really tried many, many brands! I also tried it, quite a few times!! Really pleased with it but also for everything it stands for.

  6. Deborah Cooper - 4 months ago

    My Shih Tzu Elmo and 2 King Charles Cavaliers absolutely love their Noochy Poochy and literally woof it down! It’s the first kibble that Elmo our Shih Tzu has not picked at. At 13.5 he’s gained some much needed weight and has got his Va Va Voom back! Thank you ?

  7. Rene Herbonnet - 4 months ago

    Our dogs really loves this. We are happy that they enjoyed their vegan meals. We feel so good that they are eating something healthy and tasty. Absolutely 5 star!

  8. Tom Curtis - 6 months ago

    Nutritionally complete, delicious, vegan, Noochy Poochy has everything our strapping young staffy needs! The proof is in the pudding too, as he dribbles uncontrollably when dinner time comes around and scoffs his food in seconds flat. So glad there's an ethical company producing vegan dog food as scrumptious as this. And evidently so is our doggy!

  9. Julie Maggs - 10 months ago

    I received my free sample today and my boy loved it, it tastes very Italian and of tomatoes (yes I tried it!)

  10. kelseyharknessjones - 12 months ago

    Thank you, thank you, thank you! We have 5 plant-based doggies who we have been trying to find the most nutritionally complete food for for a while now. The last couple were 'complete', but two of our dogs just didn't like the texture, and we were having to soak the food everyday just to get them to go near it. Both doggies gobble through Noochy Poochy, and one even howls for it! It smells great even to us, and the mini kibble is so much easier for them to eat. It's also great to use as training treats, which are really tough to find for PB dogs!

  11. theethicalempath - 12 months ago

    My rescue dog Bella absolutely loves this! It is well worth trying and cruelty free. Yay! It is so nice to purchase from an ethical company. Keep up the great work guys. You are totally pawsome. 5 stars from us!

  12. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 12 months ago

    […] sports performance. With some big names giving their two cents, including Arnold Schwarznegger, Lewis Hamilton, and vegan strongman Patrick Boubimann, The Game Changers is a really […]

  13. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 12 months ago

    […] Here it is- your go-to resource for all things for vegan, vegetarian and eco-conscious lifestyles. […]

  14. gill oneil - 1 year ago

    My dogs love these little kibbles (also tasted one myself and was nice!) They smell
    good too, unlike the fish kibble they’ve had previously. They’ve always had intolerance of certain animal proteins which can make them sick but no problems at all with this. Great to find a plant based option with a good ingredient list that also tastes and smells so nice

  15. Claire Bridges - 1 year ago

    Absolutely Fabulous!
    Our dogs love this food and will even do tricks for it - what’s not to love about giving your dog healthy and sustainable food? Would highly recommend.

  16. Noeleen - 1 year ago

    My border terrier Minnie absolutely loves this food. She dances for her breakfast and dinner every day

  17. Gerarde - 1 year ago

    Moved over to feed our two rescued Greyhounds on Noochy about a month ago. One of them is a fussy eater but both of them woof their bowls down. Glossy coats and super wet snoots all day long??✔️

  18. Vegan Dog Food: 10 Reasons to Switch Your Dog to a Vegan Diet - 1 year ago

    […] love organic foods. For a long time, the world record for the oldest dog in the world was held by Bramble, a completely vegan border collie who lived 25 happy, healthy years! As long as your dog is getting the right nutrition from the […]

  19. Dog Friendly Beaches: The Best In the UK - mckinna-plantlabs - 1 year ago

    […] range of plant-based dog food is nutritionally complete whilst still being delicious. It contains an incredible cheesy aroma from the protein and vitamin […]

  20. Tom - 1 year ago

    My dog absolutely loves this. A****

Leave a Review

Delectably delicious
cheesy dinners forever

PUPPY & ADULT – all life stages

Vegan Puppy Food

100% Nutritionally Complete. 100% Vegan. Delicious Cheese and ‘Marmite’ flavour.

Our vegan puppy & adult food is formulated to meet every single requirement stated in FEDIAF’s nutritional guidelines for puppies and adults alike. It is also suitable for pregnant and nursing bitches and its extra small kibble make it perfect for small breeds and older dogs who find it difficult to contend with standard size kibble.

As one of our complete foods, Noochy Poochy Puppy & Adult is covered by the PlantLabs Complete Promise, so you can sit back, relax and have more time to concentrate on all the other things your dogster has lined up for you.

Lets break it down:


Analytical Constituents

Protein 30%, Fat 12%, Crude Fibre 4.9%, Ash 7.5%, Calcium 1.2%, Phosphorus 0.9%, ME (NRC) 350kcal/100g, Omega 3 0.88%, Omega 6 4.0%, Omega 9 4.6%, DHA 0.05%, EPA 0.012%, ARA 0.03%

100%

Complete

30%

Protein

20%

Organic

100%

Cheesy Savoury Delicious

made with natural ingredients

no artificial colourings, flavourings or preservatives

with select organic ingredients

splendid OMEGA 6:3 ratio of 5:1

prebiotics (FOS & MOS) to support digestion

supports strong teeth and bones supports strong teeth and bones

chickpeas

certified responsibly sourced soybean

pea protein

uk grown naked oats

organic brown rice

sweet lupin beans

Nutritional yeast

Saccharomyces cerevisiae yeast cultures

lentils

olive oil, rapeseed and linseed oil

Algal and fungal oil

tomatoes and carrots

organic rice protein

chelated minerals

extract of yucca plant

  1. Gilly Stowe - 3 days ago

    Our 2 small whippets already love Noochy Poochy original but prefer the small sized kibble to the new larger sized original (“cheese”& Herb) so when the new marmite flavour was launched I was so pleased and purchased a bag straight away. The whippets love it! It’s so light, easy to eat and smells really good. They both digest it really well and have so much energy and look really healthy and muscly! Thank you Noochy Poochy I don’t know what our vegan dogs would eat if it wasn’t for you and the perfect sized, tasty kibble. I’m hoping this one will not change to a larger sized pieces as it’s absolutely perfect in every way for them. Keep up the good work and thank you to the Noochy Poochy team!

  2. Gemma - 1 month ago

    Our pup is 13 weeks old and she has only been on this for about 4 days. As soon as she started on it, she loved it. Couldn't get enough of it. She has also had issues with her stools, this noochy poochy is really transforming her stools. They are less frequent, more solid, what we wanted for her. We know stools are so indicative of her health and her digestion and her assimiliation of nutrients has evidently improved. Would highly recommend this for all puppies and dogs.

  3. Gemma - 1 month ago

    Noochy Poochy has helped my puppy's stools. She was having difficulties, they were too frequent, not firm enough. Now they are looking so much better, less frequent. This is so important, her digestion. I don't think she was digested properly the food. The wonderful ingredients in this has enabled her digestion to process the nutrients in a great way. I am so thankful. Her energy is next level too, she loves the food, gobbles it up. Can't get enough of it, looks for more. I think this products is fantastic as is seen from the effects already. She has only been on it since Friday and this is Monday. Brilliant product.

  4. Gilly - 3 months ago

    We have 2 small whippet sisters who have been eating a plant based diet since they were 8 weeks old. They were eating the only vegan puppy food on the market at the time but I was so pleased to be able to feed them Noochy Poochy at 12 months old. They both absolutely love the small kibble and there is no need to soften it for them as it's such a good size. They are both thriving, have so much energy (they run off their leads every day), coats are shining, teeth are in good condition and they digest it well and have no gassy issues! We are a vegan family and it is such a relief to find such a delicious nutritional plant based food for our whippets. Thank you so much Noochy Poochy.

  5. Jasmina Stirling - 3 months ago

    My dog really likes this food! It is the only one she wants to eat and we have really tried many, many brands! I also tried it, quite a few times!! Really pleased with it but also for everything it stands for.

  6. Deborah Cooper - 4 months ago

    My Shih Tzu Elmo and 2 King Charles Cavaliers absolutely love their Noochy Poochy and literally woof it down! It’s the first kibble that Elmo our Shih Tzu has not picked at. At 13.5 he’s gained some much needed weight and has got his Va Va Voom back! Thank you ?

  7. Rene Herbonnet - 4 months ago

    Our dogs really loves this. We are happy that they enjoyed their vegan meals. We feel so good that they are eating something healthy and tasty. Absolutely 5 star!

  8. Tom Curtis - 6 months ago

    Nutritionally complete, delicious, vegan, Noochy Poochy has everything our strapping young staffy needs! The proof is in the pudding too, as he dribbles uncontrollably when dinner time comes around and scoffs his food in seconds flat. So glad there's an ethical company producing vegan dog food as scrumptious as this. And evidently so is our doggy!

  9. Julie Maggs - 10 months ago

    I received my free sample today and my boy loved it, it tastes very Italian and of tomatoes (yes I tried it!)

  10. kelseyharknessjones - 12 months ago

    Thank you, thank you, thank you! We have 5 plant-based doggies who we have been trying to find the most nutritionally complete food for for a while now. The last couple were 'complete', but two of our dogs just didn't like the texture, and we were having to soak the food everyday just to get them to go near it. Both doggies gobble through Noochy Poochy, and one even howls for it! It smells great even to us, and the mini kibble is so much easier for them to eat. It's also great to use as training treats, which are really tough to find for PB dogs!

  11. theethicalempath - 12 months ago

    My rescue dog Bella absolutely loves this! It is well worth trying and cruelty free. Yay! It is so nice to purchase from an ethical company. Keep up the great work guys. You are totally pawsome. 5 stars from us!

  12. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 12 months ago

    […] sports performance. With some big names giving their two cents, including Arnold Schwarznegger, Lewis Hamilton, and vegan strongman Patrick Boubimann, The Game Changers is a really […]

  13. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 12 months ago

    […] Here it is- your go-to resource for all things for vegan, vegetarian and eco-conscious lifestyles. […]

  14. gill oneil - 1 year ago

    My dogs love these little kibbles (also tasted one myself and was nice!) They smell
    good too, unlike the fish kibble they’ve had previously. They’ve always had intolerance of certain animal proteins which can make them sick but no problems at all with this. Great to find a plant based option with a good ingredient list that also tastes and smells so nice

  15. Claire Bridges - 1 year ago

    Absolutely Fabulous!
    Our dogs love this food and will even do tricks for it - what’s not to love about giving your dog healthy and sustainable food? Would highly recommend.

  16. Noeleen - 1 year ago

    My border terrier Minnie absolutely loves this food. She dances for her breakfast and dinner every day

  17. Gerarde - 1 year ago

    Moved over to feed our two rescued Greyhounds on Noochy about a month ago. One of them is a fussy eater but both of them woof their bowls down. Glossy coats and super wet snoots all day long??✔️

  18. Vegan Dog Food: 10 Reasons to Switch Your Dog to a Vegan Diet - 1 year ago

    […] love organic foods. For a long time, the world record for the oldest dog in the world was held by Bramble, a completely vegan border collie who lived 25 happy, healthy years! As long as your dog is getting the right nutrition from the […]

  19. Dog Friendly Beaches: The Best In the UK - mckinna-plantlabs - 1 year ago

    […] range of plant-based dog food is nutritionally complete whilst still being delicious. It contains an incredible cheesy aroma from the protein and vitamin […]

  20. Tom - 1 year ago

    My dog absolutely loves this. A****

Leave a Review

why is Noochy Poochy
so different?

Ethics & Sustainability

Want to know what sets Noochy Poochy apart? TWO THINGS. No. 1 Quite simply, we are committed wholeheartedly to improving dog food ethics. From fully vegan recipes, responsibly sourcing our soybeans - to supporting organic farming - to our 100% recyclable packaging. We are fully committed to improving the ethics of dog food manufacturing for a better planet. No. 2 We wanted to be as good a company as we could be... but canine nutrition is the priority and never out of focus. From ingredients you can be happy reading, to making sure every recipe fulfils every single FEDIAF nutritional guideline - and more, we want to be the BEST vegan dog food on the market, in every single way. This is one of the reasons we have The PlantLabs Promise - 4 simple rules that cover all the intricacies of our unique dog food recipes.

Nutritional Yeast

Why do our Noochy Poochy recipes taste so good and delight even some of the fussiest canine customers? Because we blend each of our recipes with superfood nutritional yeast (nooch!) for a cheeeesy baseline flavour.

Protein Content

We get our cruelty-free protein from plants - some of them you'd expect - like soybeans, chickpeas and lentils, but some you might not... like rice and sweet lupins.

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FAQ

  • Can my dog be vegan? Tell it to me straight!

    Dogs are omnivores, which means they can thrive on a wide variety of foods, an evolutionary advantage evolved particularly over the thousands of years our faithful companions have been sharing our dinner spoils and scraps (and more recently sandwiches) since the human farming revolution. Their digestive systems have geared up to digesting starches found in vegetables and grains efficiently.

    You can't feed a dog chickpeas and rice and expect them to get all the nutrients they need. The correct balance of protein, carbohydrate, essential fatty acids, vitamins and minerals is vitally important. Particular amino acids like methionine, carnitine and taurine, which are likely to be low or absent in a vegan diet also should be supplemented for complete canine nutrition - this is why we supplemented all 3 in our complete recipes.

  • Is Noochy Poochy 100% vegan?

    Noochy Poochy is 100% vegan.

    Noochy Poochy is produced in a facility that also handles meat products so there is a risk of cross-contamination.

  • I feed my dogs a mix of wet and dry food - can I use Noochy Poochy as my dry but feed my normal wet food?

    Of course, you can still use Noochy as your dry if you feed your dog wet and dry mix.

  • How do I get in touch with the Noochy Poochy team?

    We love to hear from you. The best way to contact us is via email. Send your message to hello@plantlabs.co.uk and we'll get back to you within 24 hours. Alternatively, you can phone us on 020 8638 6219 or Whatsapp on 07854 164882.

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