Noochy Poochy vegan dog food by McKinna Plant labs

Delicious cheese & herb flavour

Nutritionally complete

Naturally Hypoallergenic

Noochy’s delicious recipes naturally omit 6 of the 7 top canine food allergens

100% nutritionally complete – Vet and nutritionist developed

The only dog food to harness the superpower flavour and protein of Nooch

A 2kg bag of Noochy Poochy vegan adult dog food

adult 12mth+

Nourish them on a diet they’ll adore

100% nutritionally complete. 100% vegan recipe. Cheese and Herb flavour

Our original & bestseller! Delicious natural cheese and herb flavour from nutritional yeast blended with real mixed herbs. Fully nutritionally complete while using only ingredients we would be happy eating ourselves. Surely this is how all dog food should be?

Let’s break it down:

100% Nutritionally complete
28% Protein
15% Organic
100% Delicious

Vegan adult dog food

puppy & small adult

Start them on a sustainable diet they’ll love

100% Nutritionally Complete. 100% Vegan. Cheesy-Umami-Herby flavour

Our vegan puppy & small adult food is formulated to fulfil all nutritional guidelines for growing puppies of all breeds. Its small kibble pieces also make it perfect for miniature, toy and very small breed adult dogs.

With vegan Omega 3s EPA and DHA

  • Also suitable for: Dogs with fewer teeth or dental issues who find it hard to contend with standard size kibble
A 2kg bag of Noochy Poochy vegan puppy dog food
Vegan Puppy and small adult dog food

Let’s break it down:

100% Nutritionally complete
30% Protein
16% Organic
100% Delicious Cheesy-Umami-Herby Flavour

Two dogs enjoy Noochy Poochy in different ways

We have been named one of the most ethical businesses in the world by The Good Shopping Guide!

The prestigious list of the Top 200 Ethical Companies and Brands recognises Noochy Poochy’s commitment to positive ethical practices.We are independently certified through Ethical Accreditation by The Good Shopping Guide, ensuring regular checks on our ethical policies, practices, and public record. This ensures no greenwashing – just genuine dedication to making the world a better place!

What customers say

Why is Noochy Poochy so different?

Protein Content

We get our protein from responsibly sourced full fat soybeans, chickpeas, nutritional yeast, lentils, organic brown rice protein concentrate, pea protein concentrate – just to name a few. No animal, animal-by-products or even plant-by products found here… just premium plant-based ingredients like the ones we would want to eat ourselves.

Did somebody say cheese?

Why do our Noochy Poochy vegan dog food recipes taste so good and delight some of even the fussiest canine customers? Because we blend each of our recipes with superfood nutritional yeast for a delicious, vegan and sustainable cheesy base flavour – plus real mixed herbs for an overall yummy ‘pizza’ taste.

None of our Noochy Poochy recipes contain any artificial flavours, colours or preservatives.

Vegan dog
Vegan plant-based dog nutrition advantages

What is more important…nutrition or ethics? Is there a trade off?

Nutrition is our utmost priority. If nutrition was not the priority then we couldn’t consider ourselves ethical. Our dog-owning vet and nutritionist team tweak and completely re-make recipes for months until they are happy that the recipe stands up to the highest nutritional standards – from fulfilling every FEDIAF guideline to the ingredients we use, and from the olive oil we use to our chelated minerals.

Plant based dog food natural ingredients
  • Made with natural ingredients
  • No artificial colourings, flavourings or preservatives
  • With select organic ingredients
  • Splendid OMEGA 6:3 ratio of 4:1
  • Prebiotics (FOS & MOS) to support digestion
  • Supports strong teeth and bones


Can my dog be vegan? Tell it to me straight!

Yes. Our faithful companions have been sharing our dinner spoils, scraps and sandwiches throughout our whole farming revolution, which started 6,000 years ago. Their digestive systems have geared up to digesting starches found in vegetables and grains efficiently.

You wouldn’t expect a dog get all the nutrients they need from chicken and rice … and in exactly the same way, you can’t feed a dog just chickpeas and rice. The correct balance of protein, carbohydrate, essential fatty acids, vitamins and minerals is absolutely vital and it takes expertise and care to get everything correct.

Here at PlantLabs we are growing our Noochy Poochy range, developed by our vet and nutritionist team, slowly and carefully so that we have the best nutrition for your dog… but also from sustainable and ethical sources.

Noochy Poochy Vegan dog food is formulated to provide your best friend with all the essential nutrients they need including protein, essential fatty acids, vitamins and minerals. We get our protein from plants – some you’d expect – like such as soybeans, lentils, and chickpeas. some you perhaps wouldn’t expect – like peas and rice. They provide all the necessary amino acids for optimal health. Our Omega 3, 6 and 9 fatty acids come from a blend of rapeseed, olive oil and linseed and we use special chelated minerals to increase uptake and utilisation of macro and micro minerals within the body.

Two recent large scale studies (from the UK and USA) showed dogs eating vegan diets lived up to 18 months longer than their conventional dog food-eating counterparts, with less illnesses along the way.

Yes it may sound mad initially, especially if you haven’t really thought about it before… but trust us when you think about all the processing that happens to PAP (processed animal protein) before it gets cooked (again) in the recipe and then packed into a pet food bag… it perhaps starts to make much more sense.

Want to know about the rendering process and how PAP is made? Click on our blog page. WARNING: You’ll probably never buy another bag of meat-based dog food again.

What are the benefits of putting my dog on a plant-based diet?

Vegan dog food is becoming more and more popular, and for good reason. There are many benefits to feeding your dog our fully nutritionally complete vegan diet, and we’re here to share some of them with you.

Our customers have reported their dogs now have healthier coats, improved digestion, and more energy. Our vegan dog foods are made only with a premium ingredients we’d be happy eating ourselves, providing a balanced and nutritious diet for your pup from sources we trust.
Additionally, Noochy Poochy Vegan Dog Food is fortified with essential vitamins and minerals, such as vitamin B12, which is vital for your dog’s overall well-being. A study by the Journal of the American Veterinary Medical Association found that dogs on a vegetarian diet had fewer incidences of food allergies than those on a meat-based diet.

Another benefit of vegan dog food is that it is free from animal-derived ingredients, which can be beneficial for dogs with food allergies or sensitivities. If your dog has been diagnosed with a food allergy or sensitivity, switching to a vegan diet may be the best option for them.

Head over to our blogs to read more about the benefits for feeding your dog Noochy Poochy.

What about protein, does plant-based dog food provide enough for my dog?

Yes a plant-based diet can provide enough protein. Noochy Poochy Adult has a 28% protein content. Noochy Poochy Puppy & Small Adult has a 30% protein. The recipes are formulated so that all the recommended amino acids that make up the protein are present in the correct quantities – as recommended by FEDIAF.
Plant-based protein is a hot topic in the world of dog nutrition, and for good reason! Sustainable and cruelty-free, a diet comprising of plant proteins can also alleviate skin and gastro-intestinal upset in dogs who are allergic or intolerant to meat, eggs and/or dairy.

To learn more on the plant proteins used in our dog food, head over to the blog section.

Is Noochy Poochy 100% vegan?

Noochy Poochy contains 100% vegan ingredients only.

Noochy Poochy is produced in a facility that handles non-vegan products so cross-contamination could occur.

I feed my dogs a mix of wet and dry food – can I use Noochy Poochy as my dry but feed my normal wet food?

Of course!

How do I get in touch with you?

Choose your favourite option from the following:

Check out the latest news

Say Hi!

Want to get in touch?

Follow us on social media or email us.

Contact Noochy Poochy