leaf 2
vegan society

A Better Way To



Delectably delicious
cheesy dinners forever


All Breeds Adult 12 mth+

Complete. Plant-based. Cheesy flavour.

How did we do it? We included the world-over hit vegan flavour staple nutritional yeast (or ‘Nooch’) to give our market leading 28% protein plant-based recipe a delicious cheesy flavour.

Want more ground-breaking, exciting and novel plant-based recipes?

Sign up for our newsletter and you’ll be the first to know when there are new samples of our new products available for trials

Lets break it down:









made with natural ingredients

no artificial colourings, flavourings or preservatives

with select organic ingredients

splendid OMEGA 6:3 ratio of 4:1

prebiotics (FOS & MOS) to support digestion

supports strong teeth and bones supports strong teeth and bones

organic soybean

organic pea protein

uk grown naked oats

sweet potatoes


organic brown rice

nutritional yeast

basil, thyme, marjoram and oregano


olive oil, rapeseed and linseed oil

tomatoes and carrots

potato and rice protein

chelated minerals

extract of yucca plant

  1. ySXqepUaMsd - 1 week ago


  2. Content Packages Don’t Suck, Here’s Why! – Mass Blog - 3 weeks ago

    […] audience might be looking for ‘best vegan dog food’, ‘benefits of vegan dog food’, or ‘dog friendly beaches’. Therefore, you need to be including these keywords in your blog post so that Google knows to […]

  3. Julie Maggs - 3 months ago

    I received my free sample today and my boy loved it, it tastes very Italian and of tomatoes (yes I tried it!)

  4. kelseyharknessjones - 5 months ago

    Thank you, thank you, thank you! We have 5 plant-based doggies who we have been trying to find the most nutritionally complete food for for a while now. The last couple were 'complete', but two of our dogs just didn't like the texture, and we were having to soak the food everyday just to get them to go near it. Both doggies gobble through Noochy Poochy, and one even howls for it! It smells great even to us, and the mini kibble is so much easier for them to eat. It's also great to use as training treats, which are really tough to find for PB dogs!

  5. theethicalempath - 5 months ago

    My rescue dog Bella absolutely loves this! It is well worth trying and cruelty free. Yay! It is so nice to purchase from an ethical company. Keep up the great work guys. You are totally pawsome. 5 stars from us!

  6. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 5 months ago

    […] sports performance. With some big names giving their two cents, including Arnold Schwarznegger, Lewis Hamilton, and vegan strongman Patrick Boubimann, The Game Changers is a really […]

  7. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 5 months ago

    […] Here it is- your go-to resource for all things for vegan, vegetarian and eco-conscious lifestyles. […]

  8. gill oneil - 5 months ago

    My dogs love these little kibbles (also tasted one myself and was nice!) They smell
    good too, unlike the fish kibble they’ve had previously. They’ve always had intolerance of certain animal proteins which can make them sick but no problems at all with this. Great to find a plant based option with a good ingredient list that also tastes and smells so nice

  9. Claire Bridges - 6 months ago

    Absolutely Fabulous!
    Our dogs love this food and will even do tricks for it - what’s not to love about giving your dog healthy and sustainable food? Would highly recommend.

  10. Noeleen - 6 months ago

    My border terrier Minnie absolutely loves this food. She dances for her breakfast and dinner every day

  11. Gerarde - 6 months ago

    Moved over to feed our two rescued Greyhounds on Noochy about a month ago. One of them is a fussy eater but both of them woof their bowls down. Glossy coats and super wet snoots all day long💚🌱✔️

  12. Vegan Dog Food: 10 Reasons to Switch Your Dog to a Vegan Diet - 6 months ago

    […] love organic foods. For a long time, the world record for the oldest dog in the world was held by Bramble, a completely vegan border collie who lived 25 happy, healthy years! As long as your dog is getting the right nutrition from the […]

  13. Dog Friendly Beaches: The Best In the UK - mckinna-plantlabs - 7 months ago

    […] range of plant-based dog food is nutritionally complete whilst still being delicious. It contains an incredible cheesy aroma from the protein and vitamin […]

  14. Tom - 7 months ago

    My dog absolutely loves this. A****

Leave a Review

why is Noochy Poochy
so different?

committed to improving dog food ethics

From ensuring all our ingredients are ethically sourced and NEVER tested on animals to our 100% recyclable packaging. We are fully committed to improving the ethics of dog food manufacturing for a better planet

nutritional yeast

we are the only complete vegan dog food to use the protein packed, vitamin crammed superfood nutritional yeast - resulting in a delicious cheesy taste that dogs love

market leading protein content

at 28% protein we have the highest protein content of any vegan dog food on the UK market.

leaf 1


  • Can my dog be vegan? Tell it to me straight

    The short answer is YES THEY CAN. Dogs are omnivores, which means they can thrive on a wide variety of foods, an evolutionary advantage probably evolved over the tens of thousands of years our faithful companions have been sharing campfire potato pickings at night, or more recently sitting at your feet watching you eating dinner on the sofa (or is that just us?). Their guts are capable of digesting starches and vegetable proteins much like ours.

    That said, the correct balance of protein, carbohydrate, fat, vitamins and minerals is vitally important....but also particular amino acids like methionine and taurine. In recent years, interest in canine nutrition and what is necessary for optimum growth and function has exploded... which is great because it means our understanding is increasing all the time

  • Is Noochy Poochy 100% vegan?

    YES! We are 100% vegan. After many many months of sourcing, testing, retesting and analysing. We are pleased to say that we found a Vitamin D3 source made from Algae that is stable and suitable to be used in Noochy Poochy. This means, we are one of the only truly vegan dog food brands in the UK.

  • Where does Noochy's 28% protein come from?

    Noochy's plant protein is harnessed from places you'd probably expect, like organic soybeans, chickpeas and lentils - but also from places you possible wouldn't - like organic peas, rice and potatoes

  • I feed my dogs a mix of wet and dry food - can I use Noochy Poochy as my dry but feed my normal wet food?

    Of course, you can still use Noochy as your dry if you feed your dog wet and dry mix.

  • Can I cook plant-based meals at home for my dog?

    Home cooking vegan dog food for your best pals is of course possible but it is extremely important to make sure you don't miss out on important vitamins and minerals and amino acids like methionine and taurine. Therefore before you start you should consult a qualified UK Veterinary Nutritionist who will be able to instruct you of all the supplements you will need - to make sure there are no deficiencies or excesses. Don't be tempted to leave out anything that they have advised, or you may risk your dog missing out on an essential nutrient

say hi

want to get in touch?

follow us on social media or email us