leaf 2
vegan society

A Better Way To
Feed

100%
PLANT
PROTEIN

100%
NUTRITIONALLY
COMPLETE

Delectably delicious
cheesy dinners forever

NOOCHY POOCHY - Adult 12 months+

Vegan Dog Food

100% Nutritionally Complete. 100% Vegan. Delicious Cheese and Herb flavour.

Created and owned by experienced vet Dr. Lucy, she was determined to make the pet food industry kind and sustainable.

Noochy Poochy is so called because each of the range is cleverly blended with superfood Nutritional Yeast – known lovingly around the world as ‘Nooch’! When added to a recipe, nooch gives it a delicious, all-natural cheesy flavour – without any need for dairy.

Noochy Poochy vegan dog food is proudly manufactured in the UK.

Sign up for our newsletter and you’ll be the first to know when there are new samples of our new products available for trials

Lets break it down:

100%

Nutritionally
complete

28%

Protein

30%

Organic

100%

Delicious

made with natural ingredients

no artificial colourings, flavourings or preservatives

with select organic ingredients

splendid OMEGA 6:3 ratio of 4:1

prebiotics (FOS & MOS) to support digestion

supports strong teeth and bones supports strong teeth and bones

organic soybean

organic pea protein

uk grown naked oats

sweet potatoes

chickpeas

organic brown rice

nutritional yeast

basil, thyme, marjoram and oregano

lentils

olive oil, rapeseed and linseed oil

tomatoes and carrots

potato and rice protein

chelated minerals

extract of yucca plant

  1. SteamHuh - 6 days ago

  2. Gilly Stowe - 1 month ago

    Our 2 small whippets already love Noochy Poochy original but prefer the small sized kibble to the new larger sized original (“cheese”& Herb) so when the new marmite flavour was launched I was so pleased and purchased a bag straight away. The whippets love it! It’s so light, easy to eat and smells really good. They both digest it really well and have so much energy and look really healthy and muscly! Thank you Noochy Poochy I don’t know what our vegan dogs would eat if it wasn’t for you and the perfect sized, tasty kibble. I’m hoping this one will not change to a larger sized pieces as it’s absolutely perfect in every way for them. Keep up the good work and thank you to the Noochy Poochy team!

  3. Gemma - 2 months ago

    Our pup is 13 weeks old and she has only been on this for about 4 days. As soon as she started on it, she loved it. Couldn't get enough of it. She has also had issues with her stools, this noochy poochy is really transforming her stools. They are less frequent, more solid, what we wanted for her. We know stools are so indicative of her health and her digestion and her assimiliation of nutrients has evidently improved. Would highly recommend this for all puppies and dogs.

  4. Gemma - 3 months ago

    Noochy Poochy has helped my puppy's stools. She was having difficulties, they were too frequent, not firm enough. Now they are looking so much better, less frequent. This is so important, her digestion. I don't think she was digested properly the food. The wonderful ingredients in this has enabled her digestion to process the nutrients in a great way. I am so thankful. Her energy is next level too, she loves the food, gobbles it up. Can't get enough of it, looks for more. I think this products is fantastic as is seen from the effects already. She has only been on it since Friday and this is Monday. Brilliant product.

  5. Gilly - 4 months ago

    We have 2 small whippet sisters who have been eating a plant based diet since they were 8 weeks old. They were eating the only vegan puppy food on the market at the time but I was so pleased to be able to feed them Noochy Poochy at 12 months old. They both absolutely love the small kibble and there is no need to soften it for them as it's such a good size. They are both thriving, have so much energy (they run off their leads every day), coats are shining, teeth are in good condition and they digest it well and have no gassy issues! We are a vegan family and it is such a relief to find such a delicious nutritional plant based food for our whippets. Thank you so much Noochy Poochy.

  6. Jasmina Stirling - 5 months ago

    My dog really likes this food! It is the only one she wants to eat and we have really tried many, many brands! I also tried it, quite a few times!! Really pleased with it but also for everything it stands for.

  7. Deborah Cooper - 5 months ago

    My Shih Tzu Elmo and 2 King Charles Cavaliers absolutely love their Noochy Poochy and literally woof it down! It’s the first kibble that Elmo our Shih Tzu has not picked at. At 13.5 he’s gained some much needed weight and has got his Va Va Voom back! Thank you ?

  8. Rene Herbonnet - 6 months ago

    Our dogs really loves this. We are happy that they enjoyed their vegan meals. We feel so good that they are eating something healthy and tasty. Absolutely 5 star!

  9. Tom Curtis - 7 months ago

    Nutritionally complete, delicious, vegan, Noochy Poochy has everything our strapping young staffy needs! The proof is in the pudding too, as he dribbles uncontrollably when dinner time comes around and scoffs his food in seconds flat. So glad there's an ethical company producing vegan dog food as scrumptious as this. And evidently so is our doggy!

  10. Julie Maggs - 11 months ago

    I received my free sample today and my boy loved it, it tastes very Italian and of tomatoes (yes I tried it!)

  11. kelseyharknessjones - 1 year ago

    Thank you, thank you, thank you! We have 5 plant-based doggies who we have been trying to find the most nutritionally complete food for for a while now. The last couple were 'complete', but two of our dogs just didn't like the texture, and we were having to soak the food everyday just to get them to go near it. Both doggies gobble through Noochy Poochy, and one even howls for it! It smells great even to us, and the mini kibble is so much easier for them to eat. It's also great to use as training treats, which are really tough to find for PB dogs!

  12. theethicalempath - 1 year ago

    My rescue dog Bella absolutely loves this! It is well worth trying and cruelty free. Yay! It is so nice to purchase from an ethical company. Keep up the great work guys. You are totally pawsome. 5 stars from us!

  13. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 1 year ago

    […] sports performance. With some big names giving their two cents, including Arnold Schwarznegger, Lewis Hamilton, and vegan strongman Patrick Boubimann, The Game Changers is a really […]

  14. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 1 year ago

    […] Here it is- your go-to resource for all things for vegan, vegetarian and eco-conscious lifestyles. […]

  15. gill oneil - 1 year ago

    My dogs love these little kibbles (also tasted one myself and was nice!) They smell
    good too, unlike the fish kibble they’ve had previously. They’ve always had intolerance of certain animal proteins which can make them sick but no problems at all with this. Great to find a plant based option with a good ingredient list that also tastes and smells so nice

  16. Claire Bridges - 1 year ago

    Absolutely Fabulous!
    Our dogs love this food and will even do tricks for it - what’s not to love about giving your dog healthy and sustainable food? Would highly recommend.

  17. Noeleen - 1 year ago

    My border terrier Minnie absolutely loves this food. She dances for her breakfast and dinner every day

  18. Gerarde - 1 year ago

    Moved over to feed our two rescued Greyhounds on Noochy about a month ago. One of them is a fussy eater but both of them woof their bowls down. Glossy coats and super wet snoots all day long??✔️

  19. Vegan Dog Food: 10 Reasons to Switch Your Dog to a Vegan Diet - 1 year ago

    […] love organic foods. For a long time, the world record for the oldest dog in the world was held by Bramble, a completely vegan border collie who lived 25 happy, healthy years! As long as your dog is getting the right nutrition from the […]

  20. Dog Friendly Beaches: The Best In the UK - mckinna-plantlabs - 1 year ago

    […] range of plant-based dog food is nutritionally complete whilst still being delicious. It contains an incredible cheesy aroma from the protein and vitamin […]

  21. Tom - 1 year ago

    My dog absolutely loves this. A****

Leave a Review

Delectably delicious
cheesy dinners forever

PUPPY & ADULT – all life stages

Vegan Puppy Food

100% Nutritionally Complete. 100% Vegan. Delicious Cheese and ‘Marmite’ flavour.

Our vegan puppy & adult food is formulated to meet every single requirement stated in FEDIAF’s nutritional guidelines for puppies and adults alike. It is also suitable for pregnant and nursing bitches and its extra small kibble make it perfect for small breeds and older dogs who find it difficult to contend with standard size kibble.

As one of our complete foods, Noochy Poochy Puppy & Adult is covered by the PlantLabs Complete Promise, so you can sit back, relax and have more time to concentrate on all the other things your dogster has lined up for you.

Lets break it down:


Analytical Constituents

Protein 30%, Fat 12%, Crude Fibre 4.9%, Ash 7.5%, Calcium 1.2%, Phosphorus 0.9%, ME (NRC) 350kcal/100g, Omega 3 0.88%, Omega 6 4.0%, Omega 9 4.6%, DHA 0.05%, EPA 0.012%, ARA 0.03%

100%

Complete

30%

Protein

20%

Organic

100%

Cheesy Savoury Delicious

made with natural ingredients

no artificial colourings, flavourings or preservatives

with select organic ingredients

splendid OMEGA 6:3 ratio of 5:1

prebiotics (FOS & MOS) to support digestion

supports strong teeth and bones supports strong teeth and bones

chickpeas

certified responsibly sourced soybean

pea protein

uk grown naked oats

organic brown rice

sweet lupin beans

Nutritional yeast

Saccharomyces cerevisiae yeast cultures

lentils

olive oil, rapeseed and linseed oil

Algal and fungal oil

tomatoes and carrots

organic rice protein

chelated minerals

extract of yucca plant

  1. SteamHuh - 6 days ago

  2. Gilly Stowe - 1 month ago

    Our 2 small whippets already love Noochy Poochy original but prefer the small sized kibble to the new larger sized original (“cheese”& Herb) so when the new marmite flavour was launched I was so pleased and purchased a bag straight away. The whippets love it! It’s so light, easy to eat and smells really good. They both digest it really well and have so much energy and look really healthy and muscly! Thank you Noochy Poochy I don’t know what our vegan dogs would eat if it wasn’t for you and the perfect sized, tasty kibble. I’m hoping this one will not change to a larger sized pieces as it’s absolutely perfect in every way for them. Keep up the good work and thank you to the Noochy Poochy team!

  3. Gemma - 2 months ago

    Our pup is 13 weeks old and she has only been on this for about 4 days. As soon as she started on it, she loved it. Couldn't get enough of it. She has also had issues with her stools, this noochy poochy is really transforming her stools. They are less frequent, more solid, what we wanted for her. We know stools are so indicative of her health and her digestion and her assimiliation of nutrients has evidently improved. Would highly recommend this for all puppies and dogs.

  4. Gemma - 3 months ago

    Noochy Poochy has helped my puppy's stools. She was having difficulties, they were too frequent, not firm enough. Now they are looking so much better, less frequent. This is so important, her digestion. I don't think she was digested properly the food. The wonderful ingredients in this has enabled her digestion to process the nutrients in a great way. I am so thankful. Her energy is next level too, she loves the food, gobbles it up. Can't get enough of it, looks for more. I think this products is fantastic as is seen from the effects already. She has only been on it since Friday and this is Monday. Brilliant product.

  5. Gilly - 4 months ago

    We have 2 small whippet sisters who have been eating a plant based diet since they were 8 weeks old. They were eating the only vegan puppy food on the market at the time but I was so pleased to be able to feed them Noochy Poochy at 12 months old. They both absolutely love the small kibble and there is no need to soften it for them as it's such a good size. They are both thriving, have so much energy (they run off their leads every day), coats are shining, teeth are in good condition and they digest it well and have no gassy issues! We are a vegan family and it is such a relief to find such a delicious nutritional plant based food for our whippets. Thank you so much Noochy Poochy.

  6. Jasmina Stirling - 5 months ago

    My dog really likes this food! It is the only one she wants to eat and we have really tried many, many brands! I also tried it, quite a few times!! Really pleased with it but also for everything it stands for.

  7. Deborah Cooper - 5 months ago

    My Shih Tzu Elmo and 2 King Charles Cavaliers absolutely love their Noochy Poochy and literally woof it down! It’s the first kibble that Elmo our Shih Tzu has not picked at. At 13.5 he’s gained some much needed weight and has got his Va Va Voom back! Thank you ?

  8. Rene Herbonnet - 6 months ago

    Our dogs really loves this. We are happy that they enjoyed their vegan meals. We feel so good that they are eating something healthy and tasty. Absolutely 5 star!

  9. Tom Curtis - 7 months ago

    Nutritionally complete, delicious, vegan, Noochy Poochy has everything our strapping young staffy needs! The proof is in the pudding too, as he dribbles uncontrollably when dinner time comes around and scoffs his food in seconds flat. So glad there's an ethical company producing vegan dog food as scrumptious as this. And evidently so is our doggy!

  10. Julie Maggs - 11 months ago

    I received my free sample today and my boy loved it, it tastes very Italian and of tomatoes (yes I tried it!)

  11. kelseyharknessjones - 1 year ago

    Thank you, thank you, thank you! We have 5 plant-based doggies who we have been trying to find the most nutritionally complete food for for a while now. The last couple were 'complete', but two of our dogs just didn't like the texture, and we were having to soak the food everyday just to get them to go near it. Both doggies gobble through Noochy Poochy, and one even howls for it! It smells great even to us, and the mini kibble is so much easier for them to eat. It's also great to use as training treats, which are really tough to find for PB dogs!

  12. theethicalempath - 1 year ago

    My rescue dog Bella absolutely loves this! It is well worth trying and cruelty free. Yay! It is so nice to purchase from an ethical company. Keep up the great work guys. You are totally pawsome. 5 stars from us!

  13. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 1 year ago

    […] sports performance. With some big names giving their two cents, including Arnold Schwarznegger, Lewis Hamilton, and vegan strongman Patrick Boubimann, The Game Changers is a really […]

  14. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 1 year ago

    […] Here it is- your go-to resource for all things for vegan, vegetarian and eco-conscious lifestyles. […]

  15. gill oneil - 1 year ago

    My dogs love these little kibbles (also tasted one myself and was nice!) They smell
    good too, unlike the fish kibble they’ve had previously. They’ve always had intolerance of certain animal proteins which can make them sick but no problems at all with this. Great to find a plant based option with a good ingredient list that also tastes and smells so nice

  16. Claire Bridges - 1 year ago

    Absolutely Fabulous!
    Our dogs love this food and will even do tricks for it - what’s not to love about giving your dog healthy and sustainable food? Would highly recommend.

  17. Noeleen - 1 year ago

    My border terrier Minnie absolutely loves this food. She dances for her breakfast and dinner every day

  18. Gerarde - 1 year ago

    Moved over to feed our two rescued Greyhounds on Noochy about a month ago. One of them is a fussy eater but both of them woof their bowls down. Glossy coats and super wet snoots all day long??✔️

  19. Vegan Dog Food: 10 Reasons to Switch Your Dog to a Vegan Diet - 1 year ago

    […] love organic foods. For a long time, the world record for the oldest dog in the world was held by Bramble, a completely vegan border collie who lived 25 happy, healthy years! As long as your dog is getting the right nutrition from the […]

  20. Dog Friendly Beaches: The Best In the UK - mckinna-plantlabs - 1 year ago

    […] range of plant-based dog food is nutritionally complete whilst still being delicious. It contains an incredible cheesy aroma from the protein and vitamin […]

  21. Tom - 1 year ago

    My dog absolutely loves this. A****

Leave a Review

why is Noochy Poochy
so different?

Protein Content

Cruelty-free, high quality protein...from plants! Some of them you'd expect - like soybeans, chickpeas and lentils, but some you might not... like rice and sweet lupins. It's not just the protein that is important per se.. its the amino acids that the protein is made from. We make sure our protein contains all the correct amino acids are present in exactly the right proportions - and we test our recipes every year to make sure they are always hitting the mark.

Did somebody say cheese?

Why do our Noochy Poochy recipes taste so good and delight some of even the fussiest canine customers? Because we blend each of our recipes with superfood nutritional yeast (nooch!) for a delicious, vegan and sustainable cheeeesy base flavour.

What is more important ... nutrition or ethics? Is there a trade off?

Nutrition is our utmost priority. If nutrition was not the priority then we couldn't consider ourselves ethical... and we would close our doors! Our dog-owning vet and nutritionist team tweak and completely re-make recipes for months until they are happy that the recipe stands up to the highest nutritional standards - from fulfilling every FEDIAF guideline to the ingredients we use: For instance, from using more expensive special 'chelated' minerals - to the type of olive oil we use! Want to know more about what sets us apart? Read about THE PLANTLABS PROMISE here.

leaf 1

FAQ

  • Can my dog be vegan? Tell it to me straight!

    YES. Our faithful companions have been sharing our dinner spoils, scraps and sandwiches throughout our whole farming revolution, which started 6,000 years ago. Their digestive systems have geared up to digesting starches found in vegetables and grains efficiently.

    You wouldn't expect a dog get all the nutrients they need from chicken and rice ... and in exactly the same way, you can't feed a dog just chickpeas and rice. The correct balance of protein, carbohydrate, essential fatty acids, vitamins and minerals is absolutely vital and it takes expertise and care to get everything correct.

    Here at PlantLabs we are growing our Noochy Poochy range, developed by our vet and nutritionist team, slowly and carefully so that we have the best nutrition for your dog... but also from sustainable and ethical sources.


    Two recent large scale studies (from the UK and USA) showed dogs eating vegan diets lived up to 18 months longer than their conventional dog food-eating counterparts, with less illnesses along the way.

    Yes it may sound mad initially, especially if you haven't really thought about it before... but trust us when you think about all the processing that happens to PAP (processed animal protein) before it gets into the pet food bag... it kind of all starts to make more sense.

    Want to know about the rendering process and how PAP is made? Click HERE (if you dare) WARNING: You'll probably never buy another bag of meat-based dog food again.

  • Is Noochy Poochy 100% vegan?

    Noochy Poochy contains 100% vegan ingredients only.

    Noochy Poochy is produced in a facility that handles non-vegan products so cross-contamination could occur.

  • I feed my dogs a mix of wet and dry food - can I use Noochy Poochy as my dry but feed my normal wet food?

    Of course! As it is a complete food, you can feed Noochy as the sole food. If your dog prefers a mix, you can do that too!

    Want to pimp meal-times or just looking for new healthy treat ideas?

    Every one needs a bit of variety. Sign up to our newsletters if you haven't done already and look out for the 'Have You Tried..?' feature

  • How do I get in touch with you?

    Choose your favourite option from the following:
    Hop on the Chat box, email us at hello@plantlabs.co.uk, WhatsApp 07854 164882 or phone us on 0208 638 6219

say hi

want to get in touch?

follow us on social media or email us