All Breeds Adult 12 mth+


the only complete, plant-based dog food to harness the delicious cheeeesy flavour of superfood Nutritional Yeast

delicious, plant-based and sustainable



we are pleased to be taking PREORDERS now

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made with natural ingredients

no artificial colourings, flavourings or preservatives

with select organic ingredients

splendid OMEGA 6:3 ratio of 4:1

prebiotics (FOS & MOS) to support digestion

supports strong teeth and bones

organic soybean

organic pea protein

uk grown naked oats

sweet potatoes


organic brown rice

nutritional yeast

basil, thyme, marjoram and oregano


olive oil, rapeseed and linseed oil

tomatoes and carrots

potato and rice protein

chelated minerals

extract of yucca plant

why is Noochy Poochy so different?

committed to improving dog food ethics

committed to improving the ethics of dog food manufacturing for a better planet

nutritional yeast

we are the only complete dog food to use the protein packed, vitamin crammed superfood nutritional yeast - resulting in a delicious cheesy taste that dogs love

market leading protein content

at 28% protein we have highest protein content of any vegetarian or plant-based dog food on the UK market


  • Can my dog be vegetarian or vegan? Tell it to me straight

    The short answer is YES THEY CAN. Dogs are omnivores, which means they can thrive on a wide variety of foods, an evolutionary advantage probably evolved over the tens of thousands of years our faithful companions have been sharing campfire potato pickings at night, or more recently sitting at your feet watching you eating dinner on the sofa (or is that just us?). Their guts are capable of digesting starches and vegetable proteins much like ours.

    That said, the correct balance of protein, carbohydrate, fat, vitamins and minerals is vitally important....but also particular amino acids like methionine and taurine. In recent years, interest in canine nutrition and what is necessary for optimum growth and function has exploded... which is great because it means our understanding is increasing all the time

  • Where does Noochy's 28% protein come from?

    Noochy's plant protein is harnessed from places you'd probably expect, like organic soybeans, chickpeas and lentils - but also from places you possible wouldn't - like organic peas, rice and potatoes

  • I feed my dogs a mix of wet and dry food - can I use Noochy Poochy as my dry but feed my normal wet food?

    Of course, you can still use Noochy as your dry if you feed your dog wet and dry mix

  • Can I cook plant-based meals at home for my dog?

    Home cooking for best pals is of course possible but it is extremely important to make sure you don't miss out on important vitamins and minerals and amino acids like methionine and taurine. Therefore before you start you should consult a qualified UK Veterinary Nutritionist who will be able to instruct you of all the supplements you will need - to make sure there are no deficiencies or excesses. Don't be tempted to leave out anything that they have advised, or you may risk your dog missing out on an essential nutrient

  • Why aren't we 100% vegan (yet)?

    As yet, we haven't found a vegan Vitamin D3 that has been approved by FEDIAF and shown to be stable through the Noochy cooking process. We are in Vitamin D3 analysis trials RIGHT NOW and the moment we get favourable results we will be letting you know and making the switch. All of our other ingredients are vegan and we can't wait to make the change with the D3 once we get the green light

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