leaf 2
vegan society

A Better Way To Feed

100%
VEGAN

100%
NUTRITIONALLY
COMPLETE

Adult 12 Months+

Vegan Dog Food

Fully nutritionally complete & vegan recipe. Cheese and Herb flavour.

Noochy Poochy Adult 12mth+ was the very first recipe made by our vet and nutritionist team to come to market. Determined to make the dog food industry more sustainable and kinder, it took some time to bring everything together (and also to prove they were not mad) in an industry that is used to catering (no pun intended) for meat-based food and treats.

Now this fully nutritionally complete recipe, with an all-natural and delicious cheese and herb flavour kibble from nutritional yeast blended with mixed herbs, is our best seller – suitable for Adult dogs over 12mths old.

Not many people can say they would be happy trying their dog’s food, and no doubt for good reason. Noochy Poochy is made only with ingredients we are happy eating ourselves. You can be confident our kibble nourishes as well as delights, with individually listed ingredients of which more than 99% are sourced from the UK or Europe.

Lets break it down:

100%

Nutritionally
complete

28%

Protein

15%

Organic

100%

Delicious

made with natural ingredients

no artificial colourings, flavourings or preservatives

with select organic ingredients

splendid OMEGA 6:3 ratio of 4:1

prebiotics (FOS & MOS) to support digestion

supports strong teeth and bones

responsibly sourced soybean

pea protein

uk grown naked oats

sweet potatoes

sweet lupin beans

chickpeas

organic brown rice

nutritional yeast

basil, thyme, marjoram and oregano

lentils

olive oil, rapeseed and linseed oil

tomatoes and carrots

organic rice protein concentrate

chelated minerals

extract of yucca plant

  1. sarah.mclucas - 8 months ago

    My staffie and small crossbreed have been eating noochy poochy for almost a year now! They love it! Cutest packaging too :)

  2. Gilly Stowe - 10 months ago

    Our 2 small whippets already love Noochy Poochy original but prefer the small sized kibble to the new larger sized original (“cheese”& Herb) so when the new marmite flavour was launched I was so pleased and purchased a bag straight away. The whippets love it! It’s so light, easy to eat and smells really good. They both digest it really well and have so much energy and look really healthy and muscly! Thank you Noochy Poochy I don’t know what our vegan dogs would eat if it wasn’t for you and the perfect sized, tasty kibble. I’m hoping this one will not change to a larger sized pieces as it’s absolutely perfect in every way for them. Keep up the good work and thank you to the Noochy Poochy team!

  3. Gemma - 11 months ago

    Our pup is 13 weeks old and she has only been on this for about 4 days. As soon as she started on it, she loved it. Couldn't get enough of it. She has also had issues with her stools, this noochy poochy is really transforming her stools. They are less frequent, more solid, what we wanted for her. We know stools are so indicative of her health and her digestion and her assimiliation of nutrients has evidently improved. Would highly recommend this for all puppies and dogs.

  4. Gemma - 11 months ago

    Noochy Poochy has helped my puppy's stools. She was having difficulties, they were too frequent, not firm enough. Now they are looking so much better, less frequent. This is so important, her digestion. I don't think she was digested properly the food. The wonderful ingredients in this has enabled her digestion to process the nutrients in a great way. I am so thankful. Her energy is next level too, she loves the food, gobbles it up. Can't get enough of it, looks for more. I think this products is fantastic as is seen from the effects already. She has only been on it since Friday and this is Monday. Brilliant product.

  5. Gilly - 1 year ago

    We have 2 small whippet sisters who have been eating a plant based diet since they were 8 weeks old. They were eating the only vegan puppy food on the market at the time but I was so pleased to be able to feed them Noochy Poochy at 12 months old. They both absolutely love the small kibble and there is no need to soften it for them as it's such a good size. They are both thriving, have so much energy (they run off their leads every day), coats are shining, teeth are in good condition and they digest it well and have no gassy issues! We are a vegan family and it is such a relief to find such a delicious nutritional plant based food for our whippets. Thank you so much Noochy Poochy.

  6. Jasmina Stirling - 1 year ago

    My dog really likes this food! It is the only one she wants to eat and we have really tried many, many brands! I also tried it, quite a few times!! Really pleased with it but also for everything it stands for.

  7. Deborah Cooper - 1 year ago

    My Shih Tzu Elmo and 2 King Charles Cavaliers absolutely love their Noochy Poochy and literally woof it down! It’s the first kibble that Elmo our Shih Tzu has not picked at. At 13.5 he’s gained some much needed weight and has got his Va Va Voom back! Thank you ?

  8. Rene Herbonnet - 1 year ago

    Our dogs really loves this. We are happy that they enjoyed their vegan meals. We feel so good that they are eating something healthy and tasty. Absolutely 5 star!

  9. Tom Curtis - 1 year ago

    Nutritionally complete, delicious, vegan, Noochy Poochy has everything our strapping young staffy needs! The proof is in the pudding too, as he dribbles uncontrollably when dinner time comes around and scoffs his food in seconds flat. So glad there's an ethical company producing vegan dog food as scrumptious as this. And evidently so is our doggy!

  10. Julie Maggs - 2 years ago

    I received my free sample today and my boy loved it, it tastes very Italian and of tomatoes (yes I tried it!)

  11. kelseyharknessjones - 2 years ago

    Thank you, thank you, thank you! We have 5 plant-based doggies who we have been trying to find the most nutritionally complete food for for a while now. The last couple were 'complete', but two of our dogs just didn't like the texture, and we were having to soak the food everyday just to get them to go near it. Both doggies gobble through Noochy Poochy, and one even howls for it! It smells great even to us, and the mini kibble is so much easier for them to eat. It's also great to use as training treats, which are really tough to find for PB dogs!

  12. theethicalempath - 2 years ago

    My rescue dog Bella absolutely loves this! It is well worth trying and cruelty free. Yay! It is so nice to purchase from an ethical company. Keep up the great work guys. You are totally pawsome. 5 stars from us!

  13. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 2 years ago

    […] Here it is- your go-to resource for all things for vegan, vegetarian and eco-conscious lifestyles. […]

  14. gill oneil - 2 years ago

    My dogs love these little kibbles (also tasted one myself and was nice!) They smell
    good too, unlike the fish kibble they’ve had previously. They’ve always had intolerance of certain animal proteins which can make them sick but no problems at all with this. Great to find a plant based option with a good ingredient list that also tastes and smells so nice

  15. Claire Bridges - 2 years ago

    Absolutely Fabulous!
    Our dogs love this food and will even do tricks for it - what’s not to love about giving your dog healthy and sustainable food? Would highly recommend.

  16. Noeleen - 2 years ago

    My border terrier Minnie absolutely loves this food. She dances for her breakfast and dinner every day

  17. Gerarde - 2 years ago

    Moved over to feed our two rescued Greyhounds on Noochy about a month ago. One of them is a fussy eater but both of them woof their bowls down. Glossy coats and super wet snoots all day long??✔️

  18. Vegan Dog Food: 10 Reasons to Switch Your Dog to a Vegan Diet - 2 years ago

    […] love organic foods. For a long time, the world record for the oldest dog in the world was held by Bramble, a completely vegan border collie who lived 25 happy, healthy years! As long as your dog is getting the right nutrition from the […]

  19. Dog Friendly Beaches: The Best In the UK - mckinna-plantlabs - 2 years ago

    […] range of plant-based dog food is nutritionally complete whilst still being delicious. It contains an incredible cheesy aroma from the protein and vitamin […]

  20. Tom - 2 years ago

    My dog absolutely loves this. A****

Leave a Review

Puppy & Small Adult

Vegan Puppy Food

100% Nutritionally Complete. 100% Vegan. Delicious Cheesy-Umami-Herby flavour.

Our vegan puppy & small adult food is formulated to meet every single requirement stated in FEDIAF’s nutritional guidelines for puppies and adults alike. It is also suitable for pregnant and nursing bitches and its extra small kibble make it perfect for small breeds and older dogs who find it difficult to contend with standard size kibble.

As one of our complete foods, Noochy Poochy Puppy & Adult is covered by the PlantLabs Complete Promise, so you can sit back, relax and have more time to concentrate on all the other things your small pupster has lined up for you.

Lets break it down:

100%

Nutritionally Complete

30%

Protein

16%

Organic

100%

Delicious Cheesy-Umami-Herby Flavour

made with natural ingredients

no artificial colourings, flavourings or preservatives

with select organic ingredients

splendid OMEGA 6:3 ratio of 5:1

prebiotics (FOS & MOS) to support digestion

supports strong teeth and bones

chickpeas

certified responsibly sourced soybean

pea protein

uk grown naked oats

organic brown rice

sweet lupin beans

Nutritional yeast

Saccharomyces cerevisiae yeast cultures

lentils

olive oil, rapeseed and linseed oil

Marine algal oil & Mortierella Alpina oil

tomatoes and carrots

organic rice protein

chelated minerals

extract of yucca plant

mixed herbs

  1. sarah.mclucas - 8 months ago

    My staffie and small crossbreed have been eating noochy poochy for almost a year now! They love it! Cutest packaging too :)

  2. Gilly Stowe - 10 months ago

    Our 2 small whippets already love Noochy Poochy original but prefer the small sized kibble to the new larger sized original (“cheese”& Herb) so when the new marmite flavour was launched I was so pleased and purchased a bag straight away. The whippets love it! It’s so light, easy to eat and smells really good. They both digest it really well and have so much energy and look really healthy and muscly! Thank you Noochy Poochy I don’t know what our vegan dogs would eat if it wasn’t for you and the perfect sized, tasty kibble. I’m hoping this one will not change to a larger sized pieces as it’s absolutely perfect in every way for them. Keep up the good work and thank you to the Noochy Poochy team!

  3. Gemma - 11 months ago

    Our pup is 13 weeks old and she has only been on this for about 4 days. As soon as she started on it, she loved it. Couldn't get enough of it. She has also had issues with her stools, this noochy poochy is really transforming her stools. They are less frequent, more solid, what we wanted for her. We know stools are so indicative of her health and her digestion and her assimiliation of nutrients has evidently improved. Would highly recommend this for all puppies and dogs.

  4. Gemma - 11 months ago

    Noochy Poochy has helped my puppy's stools. She was having difficulties, they were too frequent, not firm enough. Now they are looking so much better, less frequent. This is so important, her digestion. I don't think she was digested properly the food. The wonderful ingredients in this has enabled her digestion to process the nutrients in a great way. I am so thankful. Her energy is next level too, she loves the food, gobbles it up. Can't get enough of it, looks for more. I think this products is fantastic as is seen from the effects already. She has only been on it since Friday and this is Monday. Brilliant product.

  5. Gilly - 1 year ago

    We have 2 small whippet sisters who have been eating a plant based diet since they were 8 weeks old. They were eating the only vegan puppy food on the market at the time but I was so pleased to be able to feed them Noochy Poochy at 12 months old. They both absolutely love the small kibble and there is no need to soften it for them as it's such a good size. They are both thriving, have so much energy (they run off their leads every day), coats are shining, teeth are in good condition and they digest it well and have no gassy issues! We are a vegan family and it is such a relief to find such a delicious nutritional plant based food for our whippets. Thank you so much Noochy Poochy.

  6. Jasmina Stirling - 1 year ago

    My dog really likes this food! It is the only one she wants to eat and we have really tried many, many brands! I also tried it, quite a few times!! Really pleased with it but also for everything it stands for.

  7. Deborah Cooper - 1 year ago

    My Shih Tzu Elmo and 2 King Charles Cavaliers absolutely love their Noochy Poochy and literally woof it down! It’s the first kibble that Elmo our Shih Tzu has not picked at. At 13.5 he’s gained some much needed weight and has got his Va Va Voom back! Thank you ?

  8. Rene Herbonnet - 1 year ago

    Our dogs really loves this. We are happy that they enjoyed their vegan meals. We feel so good that they are eating something healthy and tasty. Absolutely 5 star!

  9. Tom Curtis - 1 year ago

    Nutritionally complete, delicious, vegan, Noochy Poochy has everything our strapping young staffy needs! The proof is in the pudding too, as he dribbles uncontrollably when dinner time comes around and scoffs his food in seconds flat. So glad there's an ethical company producing vegan dog food as scrumptious as this. And evidently so is our doggy!

  10. Julie Maggs - 2 years ago

    I received my free sample today and my boy loved it, it tastes very Italian and of tomatoes (yes I tried it!)

  11. kelseyharknessjones - 2 years ago

    Thank you, thank you, thank you! We have 5 plant-based doggies who we have been trying to find the most nutritionally complete food for for a while now. The last couple were 'complete', but two of our dogs just didn't like the texture, and we were having to soak the food everyday just to get them to go near it. Both doggies gobble through Noochy Poochy, and one even howls for it! It smells great even to us, and the mini kibble is so much easier for them to eat. It's also great to use as training treats, which are really tough to find for PB dogs!

  12. theethicalempath - 2 years ago

    My rescue dog Bella absolutely loves this! It is well worth trying and cruelty free. Yay! It is so nice to purchase from an ethical company. Keep up the great work guys. You are totally pawsome. 5 stars from us!

  13. The Big List of Vegan, Vegetarian, and Eco-conscious Resources - 2 years ago

    […] Here it is- your go-to resource for all things for vegan, vegetarian and eco-conscious lifestyles. […]

  14. gill oneil - 2 years ago

    My dogs love these little kibbles (also tasted one myself and was nice!) They smell
    good too, unlike the fish kibble they’ve had previously. They’ve always had intolerance of certain animal proteins which can make them sick but no problems at all with this. Great to find a plant based option with a good ingredient list that also tastes and smells so nice

  15. Claire Bridges - 2 years ago

    Absolutely Fabulous!
    Our dogs love this food and will even do tricks for it - what’s not to love about giving your dog healthy and sustainable food? Would highly recommend.

  16. Noeleen - 2 years ago

    My border terrier Minnie absolutely loves this food. She dances for her breakfast and dinner every day

  17. Gerarde - 2 years ago

    Moved over to feed our two rescued Greyhounds on Noochy about a month ago. One of them is a fussy eater but both of them woof their bowls down. Glossy coats and super wet snoots all day long??✔️

  18. Vegan Dog Food: 10 Reasons to Switch Your Dog to a Vegan Diet - 2 years ago

    […] love organic foods. For a long time, the world record for the oldest dog in the world was held by Bramble, a completely vegan border collie who lived 25 happy, healthy years! As long as your dog is getting the right nutrition from the […]

  19. Dog Friendly Beaches: The Best In the UK - mckinna-plantlabs - 2 years ago

    […] range of plant-based dog food is nutritionally complete whilst still being delicious. It contains an incredible cheesy aroma from the protein and vitamin […]

  20. Tom - 2 years ago

    My dog absolutely loves this. A****

Leave a Review

why is Noochy Poochy
so different?

Protein Content

Sustainable, high quality protein for your dog...from plants. We get our protein from some you'd expect - like soybeans, chickpeas and lentils, but some you might not... like organic brown rice and sweet lupins. It's not just the protein that is important per se... it's the amino acids that the protein is comprised from. We make sure our protein contains all the correct amino acids in exactly the right proportions - and we test our recipes every year to make sure they are always hitting the mark.

Did somebody say cheese?

Why do our Noochy Poochy vegan dog food recipes taste so good and delight some of even the fussiest canine customers? Because we blend each of our recipes with superfood nutritional yeast for a delicious, vegan and sustainable cheesy base flavour.

What is more important...nutrition or ethics? Is there a trade off?

Nutrition is our utmost priority. If nutrition was not the priority then we couldn't consider ourselves ethical. Our dog-owning vet and nutritionist team tweak and completely re-make recipes for months until they are happy that the recipe stands up to the highest nutritional standards - from fulfilling every FEDIAF guideline to the ingredients we use, and from the olive oil we use to our chelated minerals.

leaf 1

FAQ

  • Can my dog be vegan? Tell it to me straight!

    Yes. Our faithful companions have been sharing our dinner spoils, scraps and sandwiches throughout our whole farming revolution, which started 6,000 years ago. Their digestive systems have geared up to digesting starches found in vegetables and grains efficiently.

    You wouldn't expect a dog get all the nutrients they need from chicken and rice ... and in exactly the same way, you can't feed a dog just chickpeas and rice. The correct balance of protein, carbohydrate, essential fatty acids, vitamins and minerals is absolutely vital and it takes expertise and care to get everything correct.

    Here at PlantLabs we are growing our Noochy Poochy range, developed by our vet and nutritionist team, slowly and carefully so that we have the best nutrition for your dog... but also from sustainable and ethical sources.

    Noochy Poochy Vegan dog food is formulated to provide your best friend with all the essential nutrients they need including protein, essential fatty acids, vitamins and minerals. We get our protein from plants - some you'd expect - like such as soybeans, lentils, and chickpeas. some you perhaps wouldn't expect - like peas and rice. They provide all the necessary amino acids for optimal health. Our Omega 3, 6 and 9 fatty acids come from a blend of rapeseed, olive oil and linseed and we use special chelated minerals to increase uptake and utilisation of macro and micro minerals within the body.

    Two recent large scale studies (from the UK and USA) showed dogs eating vegan diets lived up to 18 months longer than their conventional dog food-eating counterparts, with less illnesses along the way.

    Yes it may sound mad initially, especially if you haven't really thought about it before... but trust us when you think about all the processing that happens to PAP (processed animal protein) before it gets cooked (again) in the recipe and then packed into a pet food bag... it perhaps starts to make much more sense.

    Want to know about the rendering process and how PAP is made? Click on our blog page. WARNING: You'll probably never buy another bag of meat-based dog food again.

  • What are the benefits of putting my dog on a plant-based diet?

    Vegan dog food is becoming more and more popular, and for good reason. There are many benefits to feeding your dog our fully nutritionally complete vegan diet, and we're here to share some of them with you.

    Our customers have reported their dogs now have healthier coats, improved digestion, and more energy. Our vegan dog foods are made only with a premium ingredients we'd be happy eating ourselves, providing a balanced and nutritious diet for your pup from sources we trust.
    Additionally, Noochy Poochy Vegan Dog Food is fortified with essential vitamins and minerals, such as vitamin B12, which is vital for your dog's overall well-being. A study by the Journal of the American Veterinary Medical Association found that dogs on a vegetarian diet had fewer incidences of food allergies than those on a meat-based diet.

    Another benefit of vegan dog food is that it is free from animal-derived ingredients, which can be beneficial for dogs with food allergies or sensitivities. Plant-based diets are also free from hormones and antibiotics, which are commonly found in meat-based dog foods. If your dog has been diagnosed with a food allergy or sensitivity, switching to a vegan diet may be the best option for them.

    Head over to our blogs to read more about the benefits for feeding your dog Noochy Poochy.

  • What about protein, does plant-based dog food provide enough for my dog?

    YES! 100% YES! Noochy Poochy Adult is 28% protein. Whereas, Noochy Poochy Puppy is 30% protein. This is way higher than many other animal based options.
    Plant-based protein is a hot topic in the world of dog nutrition, and for good reason! Sustainable and cruelty-free, a diet comprising of plant proteins rather than meat protein can alleviate skin and gastro-intestinal upset in dogs who are allergic or intolerance to meat and eggs.


    To learn more on the plant proteins used in our dog food, head over to the blog section.

  • Is Noochy Poochy 100% vegan?

    Noochy Poochy contains 100% vegan ingredients only.

    Noochy Poochy is produced in a facility that handles non-vegan products so cross-contamination could occur.

  • I feed my dogs a mix of wet and dry food - can I use Noochy Poochy as my dry but feed my normal wet food?

    Of course!

  • How do I get in touch with you?

    Choose your favourite option from the following:

    Hop on the Chat box
    Email: hello@plantlabs.co.uk
    WhatsApp: +44 7854 164882
    Phone: +44 208 638 6219

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