Noochy Poochy vegan dog food by McKinna Plant labs

Vegan Dog Food

100% Nutritionally Complete & Delicious

The Only Dog Food to Harness The Super Power Flavour & Protein of Nooch

Delicious & Natural Cheese & Herb Flavour

Start them on a sustainable diet They’ll love

NOOCHY POOCHY puppy & small adult

100% Nutritionally Complete. 100% Vegan Puppy Food.

Taste: Healthy Umami Cheese & Herb ( with an extra yeast extract compared with Adult)

Our delicious vegan puppy & small adult food is formulated to be fully nutritionally complete for growing puppies and adults of all breeds

  • extra-small kibble pieces
  • with Essential Fatty Acids DHA, EPA and ARA for growth, development & maintenance.
A 2kg bag of Noochy Poochy vegan puppy dog food
Vegan Puppy and small adult dog food

Let’s break it down:

100% Complete
30% Protein
16% Organic Ingredients
Delicious Cheesy-Umami-Herby Flavour

Vet & nutritionist developed

A 2kg bag of Noochy Poochy vegan adult dog food

Nourish them on a sustainable diet They’ll Adore

NOOCHY POOCHY adult

100% nutritionally complete. 100% vegan recipe. Healthy Cheese & Herb

The original & bestseller! A natural cheese and herb flavour from real nutritional yeast blended with real mixed herbs.

Fully nutritionally complete, vegan and sustainable. Made with only premium plant-based ingredients. Select organic ingredients, Omega 3s and 6s for a healthy coat plus chelated minerals.

Let’s break it down:

100% Nutritionally complete
28% Protein
15% Organic
100% Delicious

Vegan adult dog food
Two dogs enjoy Noochy Poochy in different ways

We have been named one of the most ethical businesses in the world by The Good Shopping Guide!

The prestigious list of the Top 200 Ethical Companies and Brands recognises Noochy Poochy’s commitment to positive ethical practices.

We are independently certified through Ethical Accreditation by The Good Shopping Guide, ensuring regular checks on our ethical policies, practices, and public record. This ensures no greenwashing – just genuine dedication to making the world a better place!

What customers say

Why is Noochy Poochy so different?

Protein Content

Noochy Poochy protein comes from from a range of premium plant-based ingredients – our nooch itself, responsibly-sourced fullfat soybeans, chickpeas, lentils, organic brown rice & peas just to name a few! No animal by-products or even plant by-products… we only use ingredients we would want to eat ourselves.

Did somebody say cheese?

Why do our Noochy Poochy vegan dog food recipes taste so good and delight some of even the fussiest canine customers?

Because we blend each of our recipes with superfood nutritional yeast for a delicious, vegan and sustainable cheesy base flavour – plus real mixed herbs for an overall yummy ‘pizza’ taste.

None of our Noochy Poochy vegan dog food recipes contain any artificial flavours, colours or preservatives.

Vegan dog
Vegan plant-based dog nutrition advantages

What is more important…nutrition or ethics? Is there a trade off?

If nutrition was not as high a brand priority as being an all round good company, then we wouldn’t be ethical. We only bring our recipes to you once we are happy they the highest nutritional standards – from fulfilling every FEDIAF guideline to the ingredients we use, and from the olive oil we use to our chelated minerals.

Plant based dog food natural ingredients
  • Made with natural ingredients
  • No artificial colourings, flavourings or preservatives
  • With select organic ingredients
  • Splendid Omega 6:3 ratio of 4:1
  • Prebiotics (FOS & MOS) to support digestion
  • Supports strong teeth and bones

FAQ

Can my dog be vegan? Tell it to me straight!

Yes. Our faithful companions have been sharing our dinner spoils, scraps and sandwiches throughout our whole farming revolution, which started 6,000 years ago. Their digestive systems have geared up to digesting starches found in vegetables and grains efficiently.

You wouldn’t expect a dog get all the nutrients they need from chicken and rice … and in exactly the same way, you can’t feed a dog just chickpeas and rice. The correct balance of protein, carbohydrate, essential fatty acids, vitamins and minerals is absolutely vital and it takes expertise and care to get everything correct.

Here at PlantLabs we are growing our Noochy Poochy range, developed by our vet and nutritionist team, slowly and carefully so that we have the best nutrition for your dog… but also from sustainable and ethical sources.

Noochy Poochy Vegan dog food is formulated to provide your best friend with all the essential nutrients they need including protein, essential fatty acids, vitamins and minerals. We get our protein from plants – some you’d expect – like such as soybeans, lentils, and chickpeas. some you perhaps wouldn’t expect – like peas and rice. Our recipes provide all the necessary amino acids for optimal health. Our Omega 3, 6 and 9 fatty acids come from a blend of rapeseed, olive oil and linseed and we use special chelated minerals to increase uptake and utilisation of macro and micro minerals within the body.

Two recent large scale studies (from the UK and USA) showed dogs eating vegan diets lived up to 18 months longer than their conventional dog food-eating counterparts, with less illnesses along the way.

Yes it may sound mad initially, especially if you haven’t really thought about it before… but trust us when you think about all the processing that happens to PAP (processed animal protein) before it gets cooked (again) in the recipe and then packed into a pet food bag… it perhaps starts to make much more sense.

Vegan dog food is becoming more and more popular, and for good reason. There are many benefits to feeding your dog our fully nutritionally complete vegan diet

What are the benefits of putting my dog on a plant-based diet?

Our customers have reported their dogs now have healthier coats, improved digestion, and more energy. Our vegan dog foods are made only with a premium ingredients we’d be happy eating ourselves, providing a balanced and nutritious diet for your pup from sources we trust.
Additionally, Noochy Poochy Vegan Dog Food is fortified with essential vitamins and minerals, such as vitamin B12, which is vital for your dog’s overall well-being.

Vegan dog food is free from animal-derived ingredients, which can be beneficial for dogs with meat, egg or dairy allergy or intolerance. If your dog has been diagnosed with a food allergy or sensitivity, switching to a wheat-free vegan diet could be a great option for them.

Head over to our blogs to read more about the benefits for feeding your dog Noochy Poochy.

Does plant-based dog food provide enough protein for dogs?

Yes a balanced plant-based diet can provide all the protein your dog needs! Noochy Poochy Adult has a 28% protein content and Noochy Poochy Puppy & Small Adult has a 30% protein. As you’d expect, our recipes are formulated so that all the recommended amino acids recommended by FEDIAF are all there in the correct proportions too.


Plant-based protein is a hot topic in the world of dog nutrition, and for good reason! Cruelty-free and sustainable, a diet with protein from plants can also alleviate skin and gastro-intestinal upset in dogs who are allergic to meat, egg or dairy.

To learn more about the plant proteins used in our dog food, head over to the blog section.

Is Noochy Poochy 100% vegan?

Noochy Poochy contains 100% vegan ingredients only.

Noochy Poochy is produced on a premises that handles non-vegan products so cross-contamination could occur.

I feed my dogs a mix of wet and dry food – can I use Noochy Poochy as my dry but feed my normal wet food?

Of course! You can mix and match as you please.

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